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Uses and Gratifications for the World Wide Web

Uses and Gratifications for the World Wide Web

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Author(s): Thomas F. Stafford (University of Memphis, USA)
Copyright: 2005
Pages: 5
Source title: Encyclopedia of Information Science and Technology, First Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-553-5.ch529

Keywords: Information Resources Management / Information Science Reference / Library & Information Science

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Abstract

It has always been important to understand what motivates consumers to use the Internet, since network use is a critical precursor to electronic commerce (Eighmey & McCord, 1998; Lohse & Spiller, 1998; Schonberg, Cofino, Hoch, Podlaseck & Spraragen, 2000). Without Internet use, there is no e-commerce use; this is much the same sort of issue that retailers study when trying to determine issues that motivate store visits. Internet use motivations, then, serve an important purpose in the understanding of e-commerce activities (Stafford, 2003b).

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Encyclopedia of Information Science and Technology, Fourth Edition

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