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Unilever and Its Supply Chain: Embracing Radical Transparency to Implement Sustainability

Unilever and Its Supply Chain: Embracing Radical Transparency to Implement Sustainability
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Copyright: 2018
Pages: 18
Source title: Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Source Author(s)/Editor(s): Elena Veselinova (Goce Delčev University of Štip, Macedonia)and Marija Gogova Samonikov (Goce Delčev University of Štip, Macedonia)
DOI: 10.4018/978-1-5225-2417-5.ch008

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Abstract

The chapter refers to Unilever and its efforts to implement the concept of radical transparency to implement sustainability and it is split into four sections in order to complete its purpose. First, the chapter provides a background on Unilever as a company. Second, the authors discuss several lenses with which Unilever may view their options to find the most optimal starting point or points to enact sustainability measures. The chapter then demonstrates one such tool, Sustainability Stakeholder Rating Tool (SSRT) and discusses how this weighting tool may be applied to three key products including dairy, vegetables, and palm oil. The chapter discusses various ways in which Unilever may encourage sustainable supply chain compliance, verify practices, and drive sustainability down the supply chain via the innovation and still relatively new radical transparency practices of certification, crowd-sourcing, and trust -based networks.

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