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Understanding the Use of Business-to-Employee (B2E) Portals in an Australian University though the Management Lens: A Qualitative Approach
Abstract
The application of the Internet for commercial purposes has led to different types of e-business initiatives, which have been widely discussed in the scholarly literature and trade magazines. However, it is the Business-to-Consumers (B2C) and Business-to-Business (B2B) e-businesses that have so far dominated discussion in the contemporary literature. These two types of e-business initiatives collectively are believed to have enormous impact on business practices, industry structure and our society at large. On the other hand, Business-to- Employee (B2E), which represents an employee centric e-business initiative (Turban et al., 2008), is relatively less recognized in extant literature. Despite little attention given to B2E e-business, it represents an emerging area which has the potential to benefit businesses and IT vendors alike (Rahim and Singh, 2007). For businesses, B2E e-business solutions can act as a source of competitive advantage through retention of satisfied workforce (Hansen and Deimler, 2001). The IT vendors are currently competing to capture market share by offering various types of innovative web-based B2E solutions (e.g. employee portals, e-HR systems and ESS). According to several industry sources, an increased growth has been observed in the demand for various types of B2E products (Killen Associates Report, 2006; Merrill Lynch Capital Markets cited
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