Trust Theories and Models of E-Commerce

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Copyright: 2012
Pages: 20
Source title: Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance
Source Author(s)/Editor(s): Muneesh Kumar (University of Delhi, India)and Mamta Sareen (University of Delhi, India)
DOI: 10.4018/978-1-61350-353-9.ch003

Keywords: Business Science Reference / E-Commerce / Information Trust / Security & Forensics

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Abstract

The literature on relationship between trust and e-commerce draws heavily on the insight provided by various theories and models of human behavior. A number of trust models have been proposed by various scholars to give a comprehensive view of the concept of trust and its antecedents. This chapter offers a summary of the selected trust theories and models for e-commerce that have been used for conceptualizing the ‘Trust and Technology’ model proposed in the book.

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