Triangular Strategic Analysis for Hybrid E-Retailers

View Sample PDF

Author(s): In Lee (Western Illinois University, USA)
Copyright: 2005
Pages: 7
Source title: Encyclopedia of Information Science and Technology, First Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-553-5.ch511

Keywords: Information Resources Management / Information Science Reference / Library & Information Science

Purchase

View Triangular Strategic Analysis for Hybrid E-Retailers on the publisher's website for pricing and purchasing information.

Abstract

For traditional retailers, the success of an e-channel lies largely in formulating and implementing a sound e-channel strategy that leverages their resource base. Numerous evidences show that poorly developed e-channels have added little value to retailers (Huang, 2003; Prencipe & McCarthy, 2002). Some of the poorly developed e-channels have had a negative impact on business performance due to an excessive investment, disappointing sales, and low margin (Nataraj & Lee, 2002). The poor performance arose from focusing on the Internet as a separate channel not affected by the activities in other existing channels (Kannan, 2001). For many traditional retailers, their costly and frequent e-channel reorganizations could have been avoided if they had adequately analyzed the strategic fit between their external environment and e-channel organization.

The IRMA Community

Research IRM

Triangular Strategic Analysis for Hybrid E-Retailers

Purchase

Abstract

Related Content

IRMA Sponsors