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Transformative Analytics and Logistics Pricing: How Business Intelligence Can Inform Logistics
Abstract
Raw materials and products are moved and created globally through complex supply chains. Within those supply chains, logistics is what enables the goods to move through distribution and reach the end consumer. Being such a widely used process, this is what motivates the researchers to examine the logistics portion of the supply chain from an analytical perspective and attempt to determine the relationship between various market forces and their impact on the cost of logistics. This will be accomplished with transformative analytics techniques, such as multivariate regression modeling focusing on areas such as directionality and precipitation. That should enable logistics managers, researchers, and others to better understand the factors that go into the cost of logistics services, and thus impact pricing of goods dependent on those services. In a world where logistics managers rely heavily on “gut feel,” utilizing business intelligence and analytics can better enable decision making.
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