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Towards a Rational Technology Approach: Considerations for Building Trust in B2B E-Commerce
Abstract
This chapter is based on the premise that all information system research must conclude with operational suggestions that can be considered for implementation in organizations. A number of managerial implications emerge from the findings of this study and based on these implications, suggestions can be made to guide the actions of the business managers in their attempt to enhance the levels of trust in B2B e-commerce. It is well recognized that the characteristics of the attendant environment in each business organization is different, and therefore it is not possible to give generalized suggestions in most of the cases. Therefore, an attempt has been made to explore the possibility of identifying a few decision options relating to adoption of various technologies and practices that have the potential to enhance the levels of trust among the trading partners in B2B e-commerce. This has been achieved by compiling a comprehensive list of relevant technology tools and associated benchmark practices which can be used for making a rational choice after due examination of the environmental constraints and cost considerations. Some of the implications and operational suggestions may appear to be repetitions of what has been already said in the earlier chapters, but they have been presented in this chapter with a different perspective.
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