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Towards an Improved Hotel Reservation System: A Fuzzy Approach to Improve Service Industries
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Author(s): Israel González-Carrasco (Universidad Carlos III de Madrid, Spain), José Luis López-Cuadrado (Universidad Carlos III de Madrid, Spain), Ángel García-Crespo (Universidad Carlos III de Madrid, Spain), Ricardo Colomo-Palacios (Østfold University College, Norway)and Belén Ruiz-Mezcua (Universidad Carlos III de Madrid, Spain)
Copyright: 2012
Pages: 29
Source title:
Knowledge Management and Drivers of Innovation in Services Industries
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)and Miltiadis D. Lytras (Effat University, Saudi Arabia)
DOI: 10.4018/978-1-4666-0948-8.ch011
Purchase
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Abstract
This chapter presents a tool that distinguishes selects and supplies, among all products with similar characteristics that appear in the catalogue of a company, the product that better adapts to the necessities of the users. In order to achieve this, it uses a search system based on fuzzy logic techniques, being able to handle vague information or of difficult specification and thus making possible to administer to the tool by means of rules of “common sense,” which talk about indefinite amounts. A fundamental aspect that provides great flexibility to the application is that the system can be modified and adjusted by the expert in real time. This allows changing quickly the output product set and without stopping the operation of the system based on the necessities of the company. The results are codified in XML format, facilitating the interoperability between systems and allowing the execution of the tool in multiple operative systems, as they only have to process the generated content. The possibility of displaying the clients the products that they are looking for, directly responding to their necessities, guiding and advising them in the purchase that are ready to make, is a competitive advantage that the company must not let escape.
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