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Towards a Bespoke Framework for Eliciting Consumer Satisfaction in Second Life

Towards a Bespoke Framework for Eliciting Consumer Satisfaction in Second Life
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Author(s): Mitul Shukla (University of Bedfordshire, UK), Marc Conrad (University of Bedfordshire, UK) and Nik Bessis (University of Bedfordshire, UK and University of Derby, UK)
Copyright: 2012
Pages: 21
Source title: Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures
Source Author(s)/Editor(s): Maytham Safar (Kuwait University, Kuwait) and Khaled Mahdi (Kuwait University, Kuwait)
DOI: 10.4018/978-1-61350-444-4.ch016

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Abstract

The approach taken to data gathering, analysis, and interpretation in the context of the framework is described; as well as refinements made to the framework as a consequence of emergent themes revealed through the analysis of the gathered data.

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