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The Role of Philanthropy on the Strategic Planning Process of a Selective Liberal Arts and Science College
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Author(s): Wayne P. Webster (Ripon College, USA), Rick C. Jakeman (The George Washington University, USA)and Susan Swayze (The George Washington University, USA)
Copyright: 2016
Pages: 28
Source title:
Facilitating Higher Education Growth through Fundraising and Philanthropy
Source Author(s)/Editor(s): Henry C. Alphin Jr. (Drexel University, USA), Jennie Lavine (Higher Colleges of Technology, United Arab Emirates), Stormy Stark (Pennsylvania State University, USA)and Adam Hocker (Pennsylvania State University, USA)
DOI: 10.4018/978-1-4666-9664-8.ch010
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Abstract
This chapter describes how constituencies of a four-year, private liberal arts and science college perceived the effect of philanthropy on the strategic planning process. Due to their reliance upon tuition revenues and private support, liberal arts and science colleges are particularly susceptible to ebbs and flows in the economy. How these institutions plan for the future and the extent to which philanthropy factors into strategic plans provides crucial information about the future of these higher education institutions (Connell, 2006). Gaining a deep understanding of how philanthropy shapes a strategic planning process and the decision-making model that was used during the process provides insight into how philanthropy, strategic planning, and decision-making models intersect to form a new decision-making model, described as feedback and revenue.
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