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The Role of AI in Virtual Counseling, Student Guidance, and Career Advising
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Author(s): Chandra Rajesh (Vel Tech Multi Tech Dr. Rangarajan Dr. Sankuthala Engineering College, Chennai, India), M. Gokuldhev (Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Chennai, India), V. Shanmugapriya (Jeppiaar Institute of Technology, Sriperumbudur Taluk, India), D. Senthil Kumar (R.M.K. College of Engineering and Technology, Puduvoyal, India), B. Yamini (SRM Institute of Science and Technology, Kattankulathur, India), M. G. Dinesh (EASA College of Engineering and Technology, Coimbatore, India)and P. Girija (Panimalar Engineering College, Chennai, India)
Copyright: 2026
Pages: 24
Source title:
Enhancing Student Support and Learning Through Conversational AI
Source Author(s)/Editor(s): Suha Khalil Assayed (The British University in Dubai, UAE)
DOI: 10.4018/979-8-3373-3316-8.ch002
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Abstract
This chapter explores the evolving role of artificial intelligence (AI) in virtual counseling, student guidance, and career advising. It examines foundational AI technologies such as natural language processing, machine learning, and recommender systems, highlighting their applications in mental health support, personalized academic advising, and career planning. The chapter discusses the benefits of AI-driven tools, including scalability, personalization, and accessibility, while addressing challenges related to data privacy, algorithmic bias, transparency, and the need for human oversight. Future directions emphasize hybrid human-AI models, emotionally intelligent systems, culturally adaptive frameworks, and lifelong advising ecosystems. Ultimately, this chapter underscores the transformative potential of AI to enhance educational support through ethical, inclusive, and human-centered approaches, fostering improved student outcomes and well-being.
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