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The Rising and Compelling Imperatives to do Business in Africa
Abstract
This chapter identifies and describes the current rising and compelling imperatives of doing business in Africa. It defines Africa’s market attractiveness and the African Gross Domestic Product (GDP)—the sum of the value of goods and services that a nation produces in a year—and the Purchasing Power Parity (PPP) both as measures of market size and market intensity in the African economies. It also outlines the origins of the concept of PPP, its uses together with GDP, and the strengths and the limitations of the PPP as a currency exchange rate determinant and as a market size and market intensity measure, hence business opportunities.
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