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The Other Side of Public Relations: A Critical Perspective on the Roles and Functions of Public Relations
Abstract
After 1980, as PR was advocating the neo-liberal policies such as deregulation, privatization, and free global trade which were largely implemented, it played an instrumental role. These practices aimed at reducing state control, preventing state intervention in the market and changing existing economic regulations have played an important role in abandoning the Keynesian Welfare economy. These neoliberal policies put into practice were not only for the interest of big business against the common good but also led to a further gap increase between the countries. In the case of global reactions against these policies, public relations were used for consent engineering or manipulation. Perceptions and beliefs are managed with common persuasion methods so that the public cannot understand this. This requires considering public relations in a more complex, national and global framework through economic policy studies which analyze the political economy, politics and social dimensions in a holistic way.
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