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The Impact of Kisan Call Centers on the Farming Sector
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Author(s): Kartik Chachra (Institute of Management Technology Ghaziabad, India), Gowtham Seelam (Institute of Management Technology Ghaziabad, India), Harshit Singh (Institute of Management Technology Ghaziabad, India), Mayukh Sarkar (Institute of Management Technology Ghaziabad, India), Anshul Jain (Institute of Management Technology Ghaziabad, India)and Ankush Jain (Institute of Management Technology Ghaziabad, India)
Copyright: 2015
Pages: 13
Source title:
Promoting Socio-Economic Development through Business Integration
Source Author(s)/Editor(s): Shalini Kalia (IMT Ghaziabad, India), Bhavna Bhalla (IMT Ghaziabad, India), Lipi Das (IMT Ghaziabad, India)and Neeraj Awasthy (IMT Ghaziabad, India)
DOI: 10.4018/978-1-4666-8259-7.ch006
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Abstract
The Indian Agriculture has been an area with varied challenges. This sector is responsible for the growth rate and generating a per capita income. This sector generates a whopping 28% of the total GDP of India and over 15% of the total exports. The usage of Internet and phone technology can fill these gaps to a large extent. A continuous two way interaction among the farmers and agricultural scientists will ensure agricultural extension. A landmark step was taken on January 21, 2004 when the Department of Agriculture & Cooperation, launched Kisan Call Centers (KCC) with the help of the extensive telecom industry to deliver extension services to the farming community. The main purpose of these call centers is to answer the queries raised by the farmers in their local language, on continuous basis. At present the Kisan Call Centers are running from 14 locations all over India. In this chapter, we are trying to analyze how this strategy to help the farming community was introduced and how it is being implemented.
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