IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention

The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention
View Sample PDF
Author(s): Donald Louis Amoroso (Auburn University Montgomery, USA), Pajaree Ackaradejruangsri (Ritsumeikan Asia Pacific University, Japan)and Ricardo A. Lim (Asian Institute of Management, Philippines)
Copyright: 2018
Pages: 22
Source title: Mobile Commerce: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-2599-8.ch045

Purchase

View The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention on the publisher's website for pricing and purchasing information.

Abstract

This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built from a survey of 458 mobile Thai consumers revealed that inertia was the strongest factor among all constructs in predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the hypothesized relationships for consumers using mobile wallet apps, except for the path between loyalty and continuance intention. Though the direct effects of consumer attitudes were more or less constant, satisfaction became insignificant when inertia acted as a mediator. As an antecedent to both consumer attitudes and satisfaction, inertia significantly increased the explanatory power of continuance intention and loyalty. This study provides new insights into factors that influence loyalty and continuance intention in the context of mobile wallet applications.

Related Content

Tapan Kumar Behera. © 2023. 20 pages.
B. Narendra Kumar Rao. © 2023. 17 pages.
Blendi Rrustemi, Deti Baholli, Herolind Balaj. © 2023. 18 pages.
Alma Beluli. © 2023. 11 pages.
Jona Ndrecaj, Shkurte Berisha, Erita Çunaku. © 2023. 15 pages.
Yllka Totaj. © 2023. 12 pages.
Hla Myo Tun, Devasis Pradhan. © 2023. 31 pages.
Body Bottom