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The Technology Acceptance Model (TAM) and the Continuance Intention
Abstract
In this study, we investigate the influence of two external influences i.e., Ease of finding and Computer anxiety on the technology acceptance model (TAM) and the continuance intention of using a popular course management system (CMS): WebCT. The study used a sample of 72 students that have experience using the software. The students came from four local higher education institutions. In order to study nature of the relationships among the constructs, eight (8) hypotheses were formulated and tested using a structural equation modeling technique: Partial Least Squares (PLS). The predictive power of the model was adequate and the study found support for seven of eight hypotheses. Regarding the impact of the antecedents on continuance intention in the use of technology, the results offer the following insights: when computer anxiety is low, students are able to use the system without much difficulty, and are likely to continue to use CMS in the future. Similarly, students will continue the tool as long as they find it easy to navigate. Perhaps due to contextual factors, the data did not support the relationship between Perceived usefulness and Usage. This particular finding is at variance with the TAM’s results and viewpoint. The study’s implications for research and practice are succinctly outlined.
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