The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
SWOT Analysis of M-Commerce
Abstract
M-Commerce is availing services online without physically going to geographical locations such as banks, shopping malls etc. It is a customer-driven approach offering convenience of personalized marketing, selling and purchasing goods and services on mobile phones. From selling home-made chocolates to selling apparels online, it has invaded all. Smartphones has widen its reach and has introduced innovation in information exchange and transactions through mobile applications. Certain challenges and threats posed by M-commerce, which are faced by business organizations and customers, are analyzed via SWOT to aid decision making of organizations before shifting their focus on M-commerce, at the same time, of customers prior to sharing their sensitive information via smartphones. This chapter focuses on the feasibility and acceptability of M-commerce with the help of SWOT analysis amongst existing and prospective stakeholders. Detrimental factors leading to growth in business revenue, challenges for implementing technology, challenges faced by end-users etc. has been discussed in detail.
Related Content
|
Tapan Kumar Behera.
© 2023.
20 pages.
|
|
B. Narendra Kumar Rao.
© 2023.
17 pages.
|
|
Blendi Rrustemi, Deti Baholli, Herolind Balaj.
© 2023.
18 pages.
|
|
Alma Beluli.
© 2023.
11 pages.
|
|
Jona Ndrecaj, Shkurte Berisha, Erita Çunaku.
© 2023.
15 pages.
|
|
Yllka Totaj.
© 2023.
12 pages.
|
|
Hla Myo Tun, Devasis Pradhan.
© 2023.
31 pages.
|
|
|