Summary of Findings and Conclusions

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Copyright: 2012
Pages: 15
Source title: Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance
Source Author(s)/Editor(s): Muneesh Kumar (University of Delhi, India)and Mamta Sareen (University of Delhi, India)
DOI: 10.4018/978-1-61350-353-9.ch012

Keywords: Business Science Reference / E-Commerce / Information Trust / Security & Forensics

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Abstract

This chapter contains a summary of discussions and findings presented in this book. The findings are based primarily on the analysis of the data collected through a field survey of 106 companies who have invested in B2B e-commerce infrastructure. It has been supplemented by the analysis of the data that was collected through an on-line evaluation of 65 B2B e-exchanges in order to examine the relationship between the levels of trust and various trust inducing web dimensions. These results have been discussed in context of the components of the ‘Trust and Technology’ model and the related eleven hypotheses.

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