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Study of the Impact of Emerging Technologies Across the Value Chain Function of Educational Technology (EdTech) Firms
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Author(s): Som Sekhar Bhattacharyya (National Institute of Industrial Engineering, Mumbai, India), Ankita Walke (National Institute of Industrial Engineering, Mumbai, India)and Yash Shah (National Institute of Industrial Engineering, Mumbai, India)
Copyright: 2022
Pages: 17
Source title:
Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (University of Oviedo, Spain), Xi Zhang (Tianjin University, China), Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei)and José Emilio Labra Gayo (University of Oviedo, Spain)
DOI: 10.4018/978-1-7998-8524-5.ch012
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Abstract
Narrative technology has been a prominent feature in educational value creation. Rapid penetration of internet and better digital infrastructure resulted in adoption of emerging technologies in education sector. As business of EdTech platforms soared up, the purpose of this research was to understand the impact of emerging technologies like big data analytics, cloud-based technologies, blockchain, machine learning, artificial intelligence, augmented reality, and virtual reality on various stages of EdTech value chain. This involved content creation, content distribution, and learning plus management system. A secondary data base case study analysis was carried out of EdTech firms in India. The value factors such as cost, accessibility, ease of use, and updated content came out as main attributes impacting acceptance of EdTech platforms. The mentioned emerging technologies impacted the content creation, delivery, evaluation, and feedback stages which resulted in improved performance across these value factors with lesser associated total costs.
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