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Strategy
Abstract
Small business tends not to take a strategic approach to planning and operations. The focus tends to be on efficient operations in the near term. Thus, it is incumbent upon senior management in a small business to take a longer term perspective to strategically address how to gain and sustain competitive advantage. This chapter discusses how the use of information systems will promote the necessary internal environment which, in turn, will facilitate responding to the external environment. The strategic use of information systems will lead to more sophisticated and formal processes. A learning environment will support creative initiatives where information systems will improve performance and contribute to competitive advantage.
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