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Strategic Approaches to CO2 Emissions: The Case of the Cement Industry and of the Chemical Industry

Strategic Approaches to CO2 Emissions: The Case of the Cement Industry and of the Chemical Industry
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Author(s): Diane-Laure Arjaliès (Ivey Business School, Canada), Cécile Goubet (Independent Researcher, France)and Jean-Pierre Ponssard (Ecole Polytechnique, France)
Copyright: 2016
Pages: 22
Source title: Handbook of Research on Green Economic Development Initiatives and Strategies
Source Author(s)/Editor(s): M. Mustafa Erdoğdu (Marmara University, Turkey), Thankom Arun (University of Essex, UK)and Imran Habib Ahmad (Global Green Growth Institute, South Korea)
DOI: 10.4018/978-1-5225-0440-5.ch025

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Abstract

The ability of companies to turn an environmental constraint into a source of strategic opportunities is a controversial topic in published research. The article, which is based on a comparative study of the CO2 emission reduction strategies implemented by the cement and chemical industries, shows that companies' freedom to adopt a proactive approach to sustainable development is severely constrained by the characteristic features of the sector, in terms of its dependence on natural resources, of flexibility in the composition of the business portfolio, and of the structure of the downstream sector.

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