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The South African Online Consumer

The South African Online Consumer

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Author(s): Kevin Johnston (University of Cape Town, South Africa)
Copyright: 2003
Pages: 10
Source title: Business Strategies for Information Technology Management
Source Author(s)/Editor(s): Kalle Kangas (Turku School of Economics and Business Administration, Finland)
DOI: 10.4018/978-1-93177-745-2.ch015

Keywords: Business Information Systems / Business Science Reference / Information Resources Management / Library & Information Science

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Abstract

This chapter attempts to develop a profile of online consumers in South Africa. Firstly, a profile of the South African online consumer is developed based on various research sources. The chapter then focuses on what the web consumers in South Africa want, and the challenges facing web developers and organizations developing web sites in South Africa.

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