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A Socio-Technical Study of the Adoption of Internet Technology in Banking, Re-Interpreted as an Innovation Using Innovation Translation
Abstract
This article presents a re-interpretation of research done in the mid-2000s on uptake of Internet technologies in the banking industry in Oman, compared with that in Australia. It addresses the question: What are the enablers and the inhibitors of Internet technology adoption in the Omani banking industry compared with those in the Australian banking industry? The research did not attempt a direct comparison of the banking industries in these two very different countries, but rather considered Internet technology adoption in Oman, informed by the more mature Australian experience. The original study considered Internet banking as an innovation and used an approach to theorising this innovation that was based on Diffusion of Innovations and the Technology Acceptance Model (TAM). Given the socio-technical nature of this investigation, however, another approach to adoption of innovations was worth investigating, and this article reports a re-interpretation of the original study using innovation translation from actor-network theory (ANT).
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