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Socio-Economic Effects on Mobile Phone Adoption Behavior among Older Consumers
Abstract
Aging is one of the major trends that is about to change the structure of consumer markets. As people age, they face changes in their health and functioning, that make them differ from their younger counterparts. Retiring is one of the changes that people face when they age, it clearly gives them more opportunities to make choices and more time for decision-making, and therefore their consuming power shouldn’t be overlooked. As electronic services are continuously developed, it is important to analyze aging people and identify the typical characteristics that affect their mobile phone usage.
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