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Social Media's Role in Alleviating Political Corruption and Scandals: The Philippines During and After the Marcos Regime

Social Media's Role in Alleviating Political Corruption and Scandals: The Philippines During and After the Marcos Regime
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Author(s): Cecilia G. Manrique (University of Wisconsin-La Crosse, USA)and Gabriel G. Manrique (Winona State University, USA)
Copyright: 2018
Pages: 13
Source title: Social Media Marketing: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-5637-4.ch073

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Abstract

This chapter is an attempt to show how the use of social media in one country, the Republic of the Philippines, has grown and has been used to encourage political awareness and participation among the Filipino masses. The country is ranked among the most technologically savvy in the world but ironically is also considered one of the most corrupt countries as well. The authors believe that, as a result of the showings Filipinos have made when called upon via social media to oust corrupt officials, there is a method whereby such knowledge can be harnessed for the good thus alleviating scandals and ultimately corruption in the country. This research points to the direction the country, and various other countries in the world in similar situations, may take in order to combat corruption through greater citizen participation.

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