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Social Media and New Military Public Affairs Policies
Abstract
This chapter explores the recent United States military policy changes regarding the use of social media by members of the services. It also discusses the use of these new policies for military public affairs. The chapter analyzes the policy changes in light of network theory in the studies of new media technologies and how users construct networks of influence by employing these new technologies. It is concluded that the military use of new media networking (NMN) is an effective way of both protecting the communication security of military information and optimizing the networking potential of the new media. It appears that the military can use its new social media policies to take advantage of NMN by generating news on their own sites, directing the public to more information, enhancing the morale of service members with families, and developing new methods of recruitment.
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