Social Media Marketing: Web X.0 of Opportunities

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Author(s): Lemi Baruh (Kadir Has University, Turkey)
Copyright: 2010
Pages: 12
Source title: Web Technologies: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Arthur Tatnall (Victoria University, Australia)
DOI: 10.4018/978-1-60566-982-3.ch121

Keywords: Computer Science & IT / Information Science Reference / Web Technologies / Web Technologies & Engineering

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Abstract

In recent years social media applications, which enable consumers to contribute to the world of online content, have grown in popularity. However, this growth is yet to be transformed into a sustainable commercial model. Starting with a brief overview of existing online advertising models, this chapter discusses the opportunities available for advertisers trying to reach consumers through social media. The chapter focuses on viral marketing as a viable option for marketers, reviews recent viral marketing campaigns, and offers recommendations for a successful implementation of social media marketing. In conclusion, the author examines future trends regarding the utilization of the emerging Semantic Web in marketing online.

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