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Social Media Marketing: Tools and Techniques
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Author(s): Priyanka Prasad (Institute of Innovation in Technology and Management, India)and Pooja Saigal (Institute of Innovation in Technology and Management, India)
Copyright: 2019
Pages: 13
Source title:
Application of Gaming in New Media Marketing
Source Author(s)/Editor(s): Pratika Mishra (Presidency University Bangalore, India)and Swati Oberoi Dham (New Delhi Institute of Management, India)
DOI: 10.4018/978-1-5225-6064-7.ch012
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Abstract
Utilizing internet, particularly social networking websites, for marketing is called social media marketing. It comprises designing a well-structured content that consumers can share with each other to help a company broaden its customer base and increase its brand visibility. However different social media platforms have different target audiences, and therefore, in order to succeed, it is indispensable for marketers to have a thorough understanding of tools and techniques required to attract different clusters of customers.
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