IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations
navleft navright Research IRM Open Access IRMA Journals IRM Books Proceedings Membership

The IRMA Community

Calls for Papers
Online Symposium
Newsletters

Research IRM

Click a keyword to search titles using our InfoSci-OnDemand powered search:

Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions

Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions
View Sample PDF
Author(s): Carolyn A. Lin (University of Connecticut, USA)and Philipp A. Rauschnabel (University of Michigan-Dearborn, USA)
 Copyright: 2016
 Pages: 15
 Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
 DOI: 10.4018/978-1-4666-9787-4.ch154

Purchase

View Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions on the publisher's website for pricing and purchasing information.

Abstract



Related Content

Simriti Popli, Gabriel Wasswa. © 2024. 12 pages.
Pooja Lekhi. © 2024. 8 pages.
Shailey Singh. © 2024. 12 pages.
Shailey Singh. © 2024. 9 pages.
Tanuj Surve, Tuan Nguyen. © 2024. 17 pages.
Pawan Kumar, Sanjay Taneja, Mukul Bhatnagar, Arvinder K. Kaur. © 2024. 17 pages.
Azadeh Eskandarzadeh. © 2024. 15 pages.
IRMA Offers Over 2,500 Full Text Open Access Research Papers for Free Download Click to Start Searching Free IRM Research!

IRMA Sponsors

Sponsor IGI Global

Sponsor eContentPro

Encyclopedia of Information Science and Technology, Fourth Edition
Body Bottom
About Us | Contact | Sitemap | Legal | Policies
Copyright ©2024, Information Resources Management Association. 701 East Chocolate Avenue, Hershey, PA 17033.