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Social Media in Promoting HIV/AIDS Prevention Behaviour among Young People in Botswana
Abstract
This chapter explores the effects of social media in influencing the behavior of young people in relation to HIV/AIDS. The platform used for the project is an online discussion forum. The study is a One Group Pretest and Posttest inquiry. Formative evaluation is performed at the beginning of the study to establish participants behaviour, the intervention is introduced, then a summative evaluation is done to find out whether the intervention had any effect on the behaviour of the participants. The findings of the study indicate that there is a significant change in the behaviour of participants in relation to HIV/AIDS due to the use of the online forum. The study recommends that more efforts need to be directed to the use of various technologies that young people have at their disposal in the fight against HIV/AIDS as this can be very economical and effective.
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