Social Media and Business Practices

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Author(s): Ashish Kumar Rathore (Indian Institute of Technology Delhi, India)and P. Vigneswara Ilavarasan (Indian Institute of Technology Delhi, India)
Copyright: 2019
Pages: 17
Source title: Advanced Methodologies and Technologies in Media and Communications
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7601-3.ch042

Keywords: Information Science Reference / Media & Communications / Multimedia Technology / Social Networking

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Abstract

This chapter presents an overview of social media and its application in various business domains. Social media platforms are increasingly becoming important for business growth. This chapter introduces the social media platforms, their various definitions, and their reach. It describes different types and business models of the social media platforms. This chapter discusses how the social media platforms could be used in all the business domains with examples. This chapter will be useful to the students of general management, organization studies, strategic management, and social sciences.

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