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Social Knowledge Case Study: Innovation Linked to the Collaborative Socialization of Knowledge

Social Knowledge Case Study: Innovation Linked to the Collaborative Socialization of Knowledge
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Author(s): Cindy Gordon (Helix Commerce International Inc., Canada)
Copyright: 2011
Pages: 17
Source title: Social Knowledge: Using Social Media to Know What You Know
Source Author(s)/Editor(s): John P. Girard (Minot State University, USA) and JoAnn L. Girard (Sagology, USA)
DOI: 10.4018/978-1-60960-203-1.ch004

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Abstract

The premise of this chapter is that Innovation Growth is tightly tied to the collaborative process of socializing knowledge. Case examples from leading companies leading the way in socializing knowledge leading practices will be profiled. These companies will be a mix of new stories from a mix of both profit and not for profit organizations, in a mix of industries. The leaders of these organizations recognize that the socialization process of knowledge is core key to innovation growth. This chapter tells the story of change agents that are helping to move from vision to execution successfully. You will hear of experiences where the full enablement of their programs are not fully funded, or necessarily aligned across all levels of management where the generational gaps between understanding community and value network networks vs those based on linear “one way flow” models continue to conflict with one another; The case studies all started off with a small project well scoped and defined, and organically evolved vs a big bang approach. Each of these cases is rooted in a clear business need either for employee engagement or customer engagement needs.

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