Smart Destination as Key Element: Looking for Improving the Experience of Consumer

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Author(s): Elisa Alén González (University of Vigo, Spain), Trinidad Domínguez Vila (University of Vigo, Spain)and Pablo de Carlos Villamarín (University of Vigo, Spain)
Copyright: 2015
Pages: 24
Source title: New Business Opportunities in the Growing E-Tourism Industry
Source Author(s)/Editor(s): Hajime Eto (University of Tsukuba, Japan)
DOI: 10.4018/978-1-4666-8577-2.ch012

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Hospitality, Travel, and Tourism Management

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Abstract

The study intends to show the business opportunities generated through the use of technology in the tourism sector by identifying its key elements, with the aim of improving the user's experience. In order to achieve this, the Way of St James has been taken as the object of analysis, given its relevance at a national level as a tourist attraction, and its impact at international level. The methodology applied uses a content analysis of the key technologies that are being used in its promotion, dissemination, information and management. The main results obtained showed that companies are not taking sufficient advantage of social media, which are a key element in user communication and feedback. It was also noted that their webpages had only basic information that was not dynamic enough, and showed an almost general lack of tools such as augmented or virtual reality, and more intuitive interfaces and applications.

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Smart Destination as Key Element: Looking for Improving the Experience of Consumer

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