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Short History of Social Networking and Its Far-Reaching Impact

Short History of Social Networking and Its Far-Reaching Impact
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Author(s): Liguo Yu (Indiana University – South Bend, USA)
Copyright: 2019
Pages: 11
Source title: Advanced Methodologies and Technologies in Media and Communications
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7601-3.ch041

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Abstract

This chapter describes the evolution of social networking together with its supporting technologies. Most popular social networking service providers, such as Facebook, Tencent, Twitter, and Sina Weibo are described with their market and financial data. The new business and new social relations built on social networking platforms are introduced and their impacts are discussed. The future trends of social networking are also illustrated based on the potential development of related emerging technologies. The objective of this chapter is to help readers understand the impact of technology on the functioning, evolution, and variation of socializations.

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