Service-Dominant Logic Foundations of E-Novation

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Author(s): Stephen L. Vargo (University of Hawaii at Manoa, USA)and Robert F. Lusch (University of Arizona, USA)
Copyright: 2011
Pages: 15
Source title: E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies
Source Author(s)/Editor(s): Hugh M. Pattinson (University of Western Sydney, Australia)and David R. Low (University of Western Sydney, Australia)
DOI: 10.4018/978-1-60566-394-4.ch001

Keywords: Business & Management / Business Science Reference / E-Business / Entrepreneurship & Innovation

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Abstract

A major change is taking place in most national economies, and even the world economy. It has been variously described under rubrics of globalization, global flattening, and global outsourcing, and has resulted in debate over how firms and nations gain and retain competitive advantage. Innovation has become perhaps the most often used term to capture the process of achieving this competitive advantage.

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