Senior Leaders as Effective Fundraisers: A Toolbox for Dealing with Complexities in the New Ecology

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Author(s): Morgan R. Clevenger (Wilkes University, USA)
Copyright: 2016
Pages: 26
Source title: Facilitating Higher Education Growth through Fundraising and Philanthropy
Source Author(s)/Editor(s): Henry C. Alphin Jr. (Drexel University, USA), Jennie Lavine (Higher Colleges of Technology, United Arab Emirates), Stormy Stark (Pennsylvania State University, USA)and Adam Hocker (Pennsylvania State University, USA)
DOI: 10.4018/978-1-4666-9664-8.ch004

Keywords: Accounting & Finance / Business & Management / Business Science Reference / Educational Administration and Leadership

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Abstract

Funding in higher education continues to be volatile and complex, so senior leaders must focus on fundraising among a host of other key roles (Bornstein, 2003, 2011; Cheng, 2011; Clevenger, 2014; Cohen, 2010; Drezner & Huels, 2014; Essex & Ansbach, 1993; Gould, 2003; Hodson, 2010; Kaufman, 2004; Rhodes, 2001; Tromble, 1998). The goal is creating win-win relationships with a donor and the institution (Bornstein, 2003, 2011; Bruch & Walter, 2005; Carroll & Buchholtz, 2015; Clevenger; Eddy, 2010; Levy, 1999; Prince & File, 2001; Siegel, 2012). There is “a new ecology—a context deeply different from that in which many of today's institutions, assumptions, and habits were formed” (Fulton & Blau, 2005, p. 4). Senior leaders must have a toolbox filled with expertise to be effective fundraisers.

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Senior Leaders as Effective Fundraisers: A Toolbox for Dealing with Complexities in the New Ecology

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