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Self-Driving Cars: Radical Innovation in the Transportation Industry

Self-Driving Cars: Radical Innovation in the Transportation Industry
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Author(s): Mohammad Poorsartep (University of Michigan – Dearborn, USA)
Copyright: 2014
Pages: 10
Source title: Transcultural Marketing for Incremental and Radical Innovation
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey)and Emel Yıldız (Gümüşhane University, Turkey)
DOI: 10.4018/978-1-4666-4749-7.ch005

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Abstract

The United Kingdom passed a series of acts to control the use of mechanically propelled vehicles on public highways. The Locomotive Act 1865 (Red Flag Act) limited the speed of self-propelled vehicles to six (6) km/hr in the country and three (3) km/hr in towns while requiring a crew of three. Since then, much progress has been made to adopt these mechanically propelled vehicles and build our lives and societies around them. Personal vehicles have become the dominant mode for transportation in many developed and developing countries. However, this fact begs the question of what the next evolution for the transportation industry is, and the answer is currently before us. Some may refer to it as self-driving, automated, autonomous, or even driverless cars that are capable of driving themselves from point A to point B with minimal or no human intervention. While admittedly the technology is not currently advanced adequately to safely and reliably accomplish the aforementioned task, this chapter aims to provide context and familiarize the reader with some of the necessary background information and then examine the challenges and possibilities that will be provided by this technology in a not so distant future.

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