IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Role of Social Media in the Public Sector: Opportunities and Challenges

The Role of Social Media in the Public Sector: Opportunities and Challenges
View Sample PDF
Author(s): Anteneh Ayanso (Brock University, Canada)and Darryl Moyers (Brock University, Canada)
Copyright: 2012
Pages: 22
Source title: Citizen 2.0: Public and Governmental Interaction through Web 2.0 Technologies
Source Author(s)/Editor(s): Kathryn Kloby (Monmouth University, USA)and Maria J. D’Agostino (City University of New York, USA)
DOI: 10.4018/978-1-4666-0318-9.ch001

Purchase

View The Role of Social Media in the Public Sector: Opportunities and Challenges on the publisher's website for pricing and purchasing information.

Abstract

Social media is promising new opportunities across a broad spectrum of public services. As the Internet and its ubiquitous applications extend globally, an increasing number of governments and their public service agencies are embracing social media as one of the major mechanisms to interact with the public. Social media provides a new wave of Web-based applications and channels for citizens to share constructive ideas and opinions and play active roles in various areas in the public sector. At the same time, social media helps government organizations and elected officials of different government levels to actively listen to citizens and constantly monitor their existing services as well as develop new initiatives. Effective integration of Web 2.0 technologies and applications into existing Internet infrastructure adds visibility and accountability in the public sector and enhances services to citizens.

Related Content

Serpil Kır Elitaş. © 2023. 11 pages.
Sami Kiraz. © 2023. 14 pages.
Kadir Bendaş. © 2023. 10 pages.
Fatih Değirmenci. © 2023. 15 pages.
Elifnur Terzioğlu. © 2023. 14 pages.
Türker Elitaş. © 2023. 16 pages.
Sudeep Uprety. © 2023. 14 pages.
Body Bottom