The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Role of Media in Success of E-Tailing
Abstract
This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer mind. India's retail market value was estimated at $520 billion in 2013, and is expected to grow to $950 billion by 2018. With a CAGR currently pegged at 13%, the Indian e-commerce market is expected to grow the fastest within the Asia-Pacific Region – with its market size doubling every 2-2.5 years. This certainly gives us reason for deep introspection. While the global growth rate of online shoppers is estimated at 8-10%, India currently has more than 10 million online shoppers. With the evolution of the online marketplace, sites like Flipkart, Snapdeal, Jabong and Myntra are thriving which has risen the practice of buying goods online. The media has definitely played vital role in shaping the online retail business.
Related Content
Tapan Kumar Behera.
© 2023.
20 pages.
|
B. Narendra Kumar Rao.
© 2023.
17 pages.
|
Blendi Rrustemi, Deti Baholli, Herolind Balaj.
© 2023.
18 pages.
|
Alma Beluli.
© 2023.
11 pages.
|
Jona Ndrecaj, Shkurte Berisha, Erita Çunaku.
© 2023.
15 pages.
|
Yllka Totaj.
© 2023.
12 pages.
|
Hla Myo Tun, Devasis Pradhan.
© 2023.
31 pages.
|
|
|