Revisiting Information Systems Research in Nonprofit Context: (Non-)Adoption 2.0 in a Small Voluntary Club

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Author(s): Ali Eshraghi (The University of Edinburgh, UK)
Copyright: 2015
Pages: 16
Source title: Handbook of Research on Integrating Social Media into Strategic Marketing
Source Author(s)/Editor(s): Nick Hajli (Newcastle University Business School, UK)
DOI: 10.4018/978-1-4666-8353-2.ch016

Keywords: Business Science Reference / Marketing / Media & Communications / Social Networking

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Abstract

Understanding information technologies and systems in the context of nonprofits is under-developed field of study. Hence, this chapter reviews current literature on this field. It maps four conventional views on ICT's benefits for the sector. Then, using insights generated through an ethnographic study on a small voluntary organisation, the challenges and issues surrounding the process of adoption and use of both typical and new information technologies are explored. It is finally discussed that social technologies, based on the notion of Web 2.0, may have some partial advantageous for volunteer-based organisations but perhaps greater benefits will emerge at the individual level.

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Revisiting Information Systems Research in Nonprofit Context: (Non-)Adoption 2.0 in a Small Voluntary Club

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