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Rethinking Competitiveness: Is Central America Ready?
Abstract
The present chapter analyzes the different areas concerning competitiveness. This analysis is based on the two visions of competitiveness. The first vision establishes that the only form of competitiveness is to engage in lowering costs and therefore establishing a competitive advantage through costs. The second vision is a more integral one that sees a competitive advantage in the capacity of the workers in the specialization of labor. This second vision enforces the idea of investing in education and health to compete in more profitable markets. Based on these visions, the question to ask is: Is Central America ready?
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