Retail Management and Electronic Retailing

View Sample PDF

Author(s): Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: 2018
Pages: 20
Source title: Supply Chain Management Strategies and Risk Assessment in Retail Environments
Source Author(s)/Editor(s): Akhilesh Kumar (Indian Institute of Technology Kharagpur, India)and Swapnil Saurav (JDA Software, India)
DOI: 10.4018/978-1-5225-3056-5.ch008

Keywords: Business & Management / Business Science Reference / Operations and Service Management / Supply Chain Management

Purchase

View Retail Management and Electronic Retailing on the publisher's website for pricing and purchasing information.

Abstract

This chapter presents the overview of retail management; retail management and technology; the aspects of Electronic Retailing (e-tailing); e-tailing and Electronic Commerce (e-commerce); the perspectives on online consumer behavior; and the advanced issues of e-tailing in retail environments. Retail management focuses on the processes that go into ensuring consumers can obtain the products they want from their chosen retail store. Effective retail management helps company distributes the finished products created by the business to consumers in order to determine and satisfy what buyers want and require. E-tailing is a powerful marketing technique for the right product with the right message to the right person. The chapter argues that effective retail management and e-tailing applications generate business revenue, build brand awareness, and pave the way for broader distribution in retail environments.

The IRMA Community

Research IRM

Retail Management and Electronic Retailing

Purchase

Abstract

Related Content

IRMA Sponsors