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Research Design
Abstract
This chapter describes the strategy and the research design used in the present research process followed in the book. It begins with an overview of the research approach adopted, details the sources of data and outlines the procedures used for collection of data. Later, it describes the design of the measurement instrument used for data collection. It also provides a brief profile of the responding companies and describes the variables and the constructs used in the measurement of these variables. The chapter concludes with a brief description of the tools used for data analysis in the book.
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