The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Problem with Free Web Content
|
Author(s): Ping Seng Ng (Nanyang Technological University, Singapore), Diego Fernando Vergara Arias (Nanyang Technological University, Singapore), Mei-En Elizabeth Koh (Nanyang Technological University, Singapore)and Ravi S. Sharma (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 10
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch006
Purchase
|
Abstract
This chapter will discuss the concept, nature and implications of free web content; with a focus on the problems caused by the rise of this phenomenon in the recent and rapidly flourishing digital age. A pricing strategy will also be proposed as part of our solution to regulate the use of free web content. As part of the proposed recommendation, a case study on Singapore Press Holdings has been conducted to assess to a certain extent, the impact of free web content on a traditional business model. This will determine if the organization is making correct judgment calls, media changes and business decisions, which helps to assimilate the new digital model, and hence, establish a possible guideline to the correct method in which businesses should be heading towards in order to succeed in this digital age.
Related Content
Tahani R. K. Bsharat, Fariza Behak, Islam A. Ismail.
© 2023.
10 pages.
|
Yousra Banoor Rajabalee.
© 2023.
16 pages.
|
Dorothy Cooshna-Naik, Linda Van Laren, Claudia Mitchell.
© 2023.
27 pages.
|
Gwendoline Laurissa Chan, Jack Whitehead.
© 2023.
22 pages.
|
Zeynep Çetin Köroğlu, Erkan Yüce.
© 2023.
19 pages.
|
Erkan Yüce, Zeynep Çetin Köroğlu.
© 2023.
20 pages.
|
KS Sastry Musti, Harmony Kuitakwashe Musiyarira.
© 2023.
24 pages.
|
|
|