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The Personalization Privacy Paradox: Mobile Customers’ Perceptions of Push-Based vs. Pull-Based Location Commerce

The Personalization Privacy Paradox: Mobile Customers’ Perceptions of Push-Based vs. Pull-Based Location Commerce

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Author(s): Heng Xu (Pennsylvania State University, USA), John M. Carroll (Pennsylvania State University, USA)and Mary Beth Rosson (Pennsylvania State University, USA)
Copyright: 2012
Pages: 10
Source title: Cyber Crime: Concepts, Methodologies, Tools and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-61350-323-2.ch703

Keywords: Digital Crime & Forensics / Information Science Reference / IT Security and Ethics / Security & Forensics

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