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Personal Knowledge Management and Social Media: What Students Need to Learn for Business Life
Abstract
Today’s students are tomorrow’s knowledge workers. They will be paid to find innovative solutions to organizations’ most pressing problems. In times of decreasing training budgets and a dynamic job market, employees have to take over responsibility for their own personal development. Social Media and Social Software both on the WWW and organizations intranets offer a myriad of possibilities to employees and managers to be successful knowledge workers in increasingly virtual organizations and to ensure continuous learning. However, social media also puts new challenges on employees. Particularly young people, who – as the Generation Y’ers – are expected to possess extensive social media skills, need to know how they can use social media in a business context to ensure their personal development and be successful in their jobs. In this chapter, the Personal Knowledge Management model is used to discuss influential factors of successful knowledge work and personal development and to outline what students need to learn to be prepared for Enterprise 2.0.
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