Online Prosocial Behaviors

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Author(s): Michelle F. Wright (Pennsylvania State University, USA)and William Stanley Pendergrass (American Public University System, USA)
Copyright: 2019
Pages: 13
Source title: Advanced Methodologies and Technologies in Media and Communications
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7601-3.ch037

Keywords: Information Science Reference / Media & Communications / Multimedia Technology / Social Networking

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Abstract

Prosocial behaviors in the cyber context (i.e., the internet, text messages) can be traced back to when the internet was just a message board, used to share open source software. Following these early investigations of prosocial behaviors, clinicians recognized that the internet might remove barriers to help seeking. Recent investigations have provided support for the internet as a place to seek help among various populations. Prosocial behaviors in the cyber context also have benefits for the givers as well, including health benefits, personal satisfaction, and reputational increases. This chapter draws on multidisciplinary research to review prosocial behaviors in the cyber context.

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