Online Ethnic Media Consumption, Acculturation, and Enculturation Among Asian Americans

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Author(s): Kevin Y. Wang (Butler University, USA)
Copyright: 2018
Pages: 29
Source title: Reconceptualizing New Media and Intercultural Communication in a Networked Society
Source Author(s)/Editor(s): Nurhayat Bilge (Florida International University, USA)and María Inés Marino (Florida International University, USA)
DOI: 10.4018/978-1-5225-3784-7.ch002

Keywords: Digital Communications / Information Science Reference / Media & Communications

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Abstract

This chapter discusses a study that examines the extent to which Asian American individuals' acculturation, enculturation, and demographic background contribute to their use of online ethnic media, as well as the extent to which Asian American individuals with different ethnic self-identities may differ in their online ethnic media consumption. Data for this study is drawn from a survey questionnaire (N = 574) conducted 2015, with respondents representing different immigrant generational status from multiple Asian ethnic groups in the United States. Results broadly highlight the influence role of acculturation and enculturation behind online ethnic media consumption and contribute to a greater understanding of the Asian American experience in the digital and globalized media environment. Implications and recommendations for future studies are discussed.

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Online Ethnic Media Consumption, Acculturation, and Enculturation Among Asian Americans

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