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E-Novation and Start-Up Companies
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Author(s):
Suresh Sood (University of Technology Sydney, Australia)
Copyright:
2011
Pages:
13
Source title:
E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies
Source Author(s)/Editor(s):
Hugh M. Pattinson
(University of Western Sydney, Australia)and
David R. Low
(University of Western Sydney, Australia)
DOI:
10.4018/978-1-60566-394-4.ch012
Keywords:
Business & Management
/
Business Science Reference
/
E-Business
/
Entrepreneurship & Innovation
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E-Novation and Start-Up Companies
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Abstract
By 2010 the potential to launch a “startup-in-a-box” with an E-Novation framework (Pattinson and Low 2008) supported by social technologies to foster intense collaboration among core employees will become both a reality and essential. Only through a combination of framework and social technologies can startups and founding employees keep pace with the changing business landscape and generate a rapid amount of knowledge to sustain sufficient advantage in the market.
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