NGO Sudhaar: Empowering the Livestock Dependents

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Author(s): Pragun Aggarwal (IMT Ghaziabad, India)and Ronit Anand (IMT Ghaziabad, India)
Copyright: 2015
Pages: 13
Source title: Promoting Socio-Economic Development through Business Integration
Source Author(s)/Editor(s): Shalini Kalia (IMT Ghaziabad, India), Bhavna Bhalla (IMT Ghaziabad, India), Lipi Das (IMT Ghaziabad, India)and Neeraj Awasthy (IMT Ghaziabad, India)
DOI: 10.4018/978-1-4666-8259-7.ch014

Keywords: Business & Management / Business Science Reference / Economics & Economic Theory / Economics and Economic Theory

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Abstract

This chapter discusses the analysis of opportunity to setup a milk production and distribution system in Badalpur and Sakipur, two remote villages in Uttar Pradesh. Sudhaar, a regional development organization, is a group of corporate professionals who joined hands in 2003 to work on grassroots to bring in a positive change in rural/semi-urban strata. The chapter details the challenges faced by dairy farmers in rural India and proposal laid by NGO to revamp the existing business model to make it more financially viable.

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